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Sales coaching, without a manager.

DebriefSales scores every call you make — discovery, listening, objection handling, the next step. You get the feedback your manager doesn't have time to give, the moment the call ends.

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01 / Score

Every call, scored in context.

Six KPIs against the framework you choose. Context-aware: a quote follow-up isn't scored like a discovery call, and a relationship visit isn't punished for not closing. The model knows what the call was for.

app.debriefsales.com / calls / northwind-discovery
7.4
Overall Score Strong Discovery call · 42 min

Solid discovery call with clear rapport and a sharp recap, but missed the chance to quantify the operational pain before pivoting to next steps. Strong listening, weaker connection between their problem and your solution.

Scored as a Discovery call. Discovery and Value Positioning carry more weight here. A perfect close wasn't on the table for this call — you're not penalised for not landing one.
KPI Breakdown
7.6
Opening & Structure
Why this score?

Strong rapport-build in the first 90 seconds and a clear agenda. Could have anchored the call's purpose more sharply — you said "just a chat" when "discovery on the welding bottleneck" would have set a sharper frame.

5.8
Discovery & Questioning
Why this score?

Good open questions early, but you stopped probing once Sam mentioned the bottleneck. Two missed follow-ups: cost per delay, and who else feels it.

"How often does that backlog cost you a job?" — the question that wasn't asked.
8.3
Active Listening & Engagement
Why this score?

You let Sam finish his sentences and reflected back his exact phrasing. Talk ratio: 36% — right in the discovery sweet spot. Two well-placed silences after pain signals.

6.4
Value Positioning
Why this score?

You positioned features without first connecting them to Sam's stated pain. The brochure offer landed before the value framing did.

Try next time: tie the solution to the pain in the same sentence. "Given the week-long delays, here's how customers in your shape have cut that to under 48 hours."

7.1
Objection Handling
Why this score?

The one soft objection ("not sure we'd switch suppliers mid-year") was handled cleanly — you acknowledged it, reframed timing as flexibility, and moved on without arguing.

7.8
Progression & Commitment
Why this score?

Locked in a concrete next step (sample order + bench test) with a date attached. Strong progression discipline. Could have gone one step further by naming the decision criteria.

Strength
"When Sam mentioned the welding-bay backlog ('we're like a week behind on parts most days'), you let him finish, didn't interrupt, and reflected it back."
You created space for the real constraint to surface. Top reps run discovery this way — silence after a pain signal makes the customer keep talking, which is where the real qualification data lives.
Development Area
"After Sam described the bottleneck, you pivoted to 'have you got a brochure I can send?' without asking how often it costs them jobs."
You moved to collateral before quantifying the pain. Try: "How often does that cost you a job?" or "What does a week of waiting mean for revenue?" Pain signals only become urgency when they have a number.
02 / On the road

Plan the day, log it from your car.

Build trips, route the day, and capture meetings the moment you walk out the door. Pre-call briefings on every stop so you walk in knowing the contact, the history, and what to ask.

app.debriefsales.com / trips / coastal-run-day-2
Day 2 — Coastal Run 2026-04-22 · 9 STOPS · 145 MIN DRIVE
7 / 9 done
From: Regional Airport → To: Coastal Hotel
Start Regional Airport
Northwind Pumps Sam Carter
11:4530 MIN~5 MIN DRIVE
ConfirmedVisited
Coastline Hydraulics Jordan Lee
12:3030 MIN~10 MIN DRIVE
ConfirmedVisited
Westgate Industrial Casey Brennan
14:0030 MIN~35 MIN DRIVE
SentVisited
Harbor Fluid Systems Pat Wells
14:4530 MIN~5 MIN DRIVE
SentVisited
Summit Manufacturing Morgan Reid
15:2530 MIN~5 MIN DRIVE
Cold callVisited
Bayside Supply Co. Riley Chen
16:0020 MIN~3 MIN DRIVE
Cold callSkipped
Pre-call briefing — Coastline Hydraulics

Walk-in context

Existing customer, last visit 4 months ago. Open quote on hydraulic coupling refit ($18,400) sitting in proposal for 6 weeks.

Ask about

  • Status of the refit decision — who else is in the room
  • Whether the November rate change affects scope
  • Reorder cadence on standard fittings (last order: Jan)
GENERATED 8:14 AM · 4 MIN BEFORE STOP
Meeting captured — Northwind Pumps

Summary

Relationship visit. Discussed standing supply arrangement and a pending tender quote that's been live for 8 weeks.

Key points

  • Tender quote still active, may need re-pricing in 2-3 months
  • Purchasing manager change — new contact briefed on capabilities
  • Cam-lock pricing favourable

Next steps

  • Check in on tender status over next 2-3 months
  • Build relationship with new purchasing contact
  • Send updated cam-lock pricing sheet
The point

Coaching that happens.

0
KPIs scored
per call
0%
of calls scored
not a sample
0s
from upload
to insight
$0
per seat,
per month
03 / Pipeline

A CRM that updates itself.

Deals move stages because your calls and meetings say so — not because you remembered to drag a card on Friday afternoon. Every deal gets an AI summary that tells you what's actually happening, not just what stage it's in.

app.debriefsales.com / pipeline
Open Pipeline
$0
Weighted Pipeline
$0
Closed Won (Qtr)
$0
Active Deals
0
Prospecting$48,200
3
2d
Standard fitting refit
Bayside Supply Co.
$14,500
5d
Pump room upgrade
Westgate Industrial
$22,800
9d
Maintenance contract
Coastline Hydraulics
$10,900
Qualification$38,400
2
8d
Cam-lock standardisation
Summit Manufacturing
$21,400
12d
Brewery valve swap
Highland Brewing
$17,000
Proposal$96,800
3
0d
Hygienic coupling suite
Northwind Pumps
$42,800
14d
Site refit — coupling kit
Harbor Fluid Systems
$32,000
22d
Annual supply tender
Northstar Industrial
$22,000
Negotiation$67,500
2
3d
Multi-site rollout
Riverside Logistics
$45,200
7d
Renewal — hydraulic lines
Pinegrove Engineering
$22,300
Closed Won$33,500
1
1d
Drum pump replacement
Granite Mining Co.
$33,500
Closed Lost$0
1
11d
Bulk valve order
Eastfield Supply
$8,400
Hygienic coupling suite
Proposal
$42,800
Company
Northwind Pumps
Contact
Sam Carter
Close Date
31 May
Last Updated
1 hr ago
Log call Add task Schedule meeting
Linked activities (4)
C
Call · Sam Carter
Walked through proposal pricing. Sam asked for a sample order before the internal review.
2d ago5.6
M
Meeting · Site visit, Northwind HQ
Toured the welding bay. Confirmed bottleneck on standard couplings during peak weeks.
9d ago
C
Call · Sam Carter
Followed up on quote delivery. Customer review pending internal sign-off.
17d ago7.2
C
Call · Sam Carter
Initial discovery. Identified strong fit for the production-line upgrade project.
31d ago8.1
Notes (2)
AK
20 MIN AGO · ALEX K.

Sample order dispatched via courier this morning. Customer notified, ETA early next week.

AK
2 WEEKS AGO · ALEX K.

Sent one of each coupling type for the customer to bench-test on the production-line refit before the proposal review.

AI Deal Summary
Status

Deal is in proposal stage with sample testing underway. Momentum is cautiously advancing — samples dispatched this week, but the quote has been with the customer for over a month with no clear decision timeline.

Next steps
  • Follow up once samples land and bench-test results are in
  • Reconnect with Sam to clarify the internal decision process
  • Reinforce value before the proposal goes stale
Risk factors
  • Quote stalled for 6+ weeks with no clear customer feedback
  • Last call scored low on engagement — momentum at risk
Why this exists

Coaching used to mean a manager who had time.

Most don't. Pipeline reviews eat the hour that was supposed to be coaching, and the rep three months in is left to figure it out alone.

DebriefSales is the tool you reach for when nobody else is reviewing your calls. Enterprise-grade scoring, built for the rep, at a price the rep can actually afford.

Pricing

Two options. No call required.

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Individual
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A note from the founder
I built DebriefSales because I'd seen too many small sales teams stuck in the gap. Too small for the enterprise tools. Too big to keep flying blind. The middle ground didn't exist, so I built it.
Nick Tape
Founder