Built for complex B2B sales where not every call is a close attempt — and your coaching tool should know that.
Five KPIs scored on every call — Call Structure and Control, Discovery Depth, Active Listening and EQ, Value Positioning and Differentiation, and Progression and Commitment.
Each KPI is grounded in real sales methodology: SPIN Selling (Rackham), The Challenger Sale (Dixon and Adamson), and MEDDIC. You get a score, a written explanation referencing specific moments in your transcript, and three before/after coaching lines showing exactly what you said and a better version.
A missed opportunity is surfaced with a direct transcript reference. A suggested next action closes the report.
DebriefSales requires you to declare the context of every call before analysis — commercial, discovery, clarification, negotiation, relationship, or admin. The AI adapts its scoring accordingly.
A clarification call is scored on whether the call's purpose was achieved and a clear next action was agreed. A relationship call is scored on whether the relationship was strengthened. No other tool at this price point does this.
Without call context awareness, every non-commercial call gets penalised for not closing — training reps to avoid logging those calls or force inappropriate close attempts. DebriefSales fixes this at its core.
Contacts, customer companies, and deals all live inside DebriefSales. No HubSpot subscription required. Every call you log links to a contact and a deal, automatically updating relationship health, last contact date, and average call score.
The deal kanban lets you track pipeline stage by stage. Relationship health is derived from call frequency and average call quality — giving you a live signal of which relationships need attention before they go cold.
CSV import supports NetSuite, MYOB, SAP, and any standard export format. Your existing data comes with you.
James Mitchell
Apex Industrial
Strong
7.8
12 calls logged
Q1 Tender
$84,000 AUD
Proposal
2 days ago
Discovery · 8.1
Before you pick up the phone, generate a pre-call briefing from your CRM history. At 0 logged calls the briefing provides structure and opening questions based on company and role. At 3+ calls it shows last score, prior commitments, recurring objections, and questions calibrated to where the relationship sits.
At 10+ calls, the briefing surfaces rep-specific patterns and predictive coaching — "Your last three calls with this contact ended without a committed next step. Consider leading with X approach."
No other tool in the SME price range can generate pre-call briefings because they have no CRM data to draw from. The built-in CRM is what makes this possible.
Upload your call audio directly — MP3, MP4, M4A, WAV, or WEBM — and the transcript is generated automatically using AI with speaker diarisation. Speaker A and Speaker B are labelled automatically.
Review and edit the transcript if needed, then hit Analyse. The entire workflow lives in one place. No Otter.ai subscription, no copy-paste, no separate workflow.
For teams who prefer to paste transcripts manually — that option remains. Audio upload is an addition, not a requirement.
Drop audio file here or browse
MP3 · MP4 · M4A · WAV · WEBM
The team leaderboard shows every rep's weekly calls, average score, momentum score, and revenue progression count in real time. The social feed celebrates wins — personal bests, score improvements, and revenue progressions — with reactions and comments from the team.
Managers can add coaching notes directly to any rep's call analysis. Role-based access means reps see their own calls, managers see their team, and admins see everything.
When a rep logs a new personal best or a revenue progression call, a feed post is auto-generated and the team sees it. Coaching becomes visible, celebrated, and contagious.
Start your free 7-day trial. No credit card required.